Chamber members’ rising optimism

MEMBERS of Dundee & Angus Chamber of Commerce are increasingly confident about their business prospects for 2012 and also for the region’s and city’s prospects.

Over 90 per cent of the members who responded to a recent poll said that they were ‘confident’ or ‘very confident’ that their business would be successful in 2012, with rising demand rated as the most significant factor driving growth this year.

The introduction of new products and services, improved customer service and entry into new markets were also highlighted as factors that will assist business growth.

They also said they would be maintaining tight control over costs and a competitive pricing policy to maintain margin and market share.

However, rising costs and public sector spending cuts are still seen as significant challenges by some firms.

But the optimism felt towards the region’s prospects from the V&A and the Dundee Central Waterfront development does not extend to the same extent to their optimism for their own business.

Although the majority of respondents feel that their own business will benefit directly, with many observing that it should make it easier for them to market themselves, over 40 per cent still do not see any direct benefit for their own company.

And, perhaps reflecting this, 60 per cent of the survey respondents are not yet making changes to their own business that will allow them to take advantage of the new opportunities that the V&A etc will create.

Alan Mitchell, chief executive of Dundee & Angus Chamber of Commerce, said: “In a week when a major summit organised by Dundee City Council, Scottish Enterprise, Skills Development Scotland and Dundee & Angus Chamber of Commerce is bringing together the public and private sectors to discuss the future prospects for the city and the wider region, there is a lot to be encouraged by in these numbers.”