FORMER Women’s Open champion Catriona Matthew has been signed up to promote the Carnoustie Country brand for another year.
This is despite Angus Council officials recommending that the deal be not extended for the next 12 months.
In April 2011, the local authority decided to sponsor the British number one for £25,000 in return for her promoting the brand and wearing the logo during competitions.
The deal also came with an option to extending the contract at the end of 12 months.
In the past year the council estimate that through media coverage and advertising, she brought Carnoustie Country more than £34,000 worth of exposure.
But they were concerned that this year may not bring the same opportunities for the same level of exposure.
However, members of the council’s infrastructure services committee, that met on Thursday believed this was good value for money and voted unanimously to extended the deal.
Councillor Iain Gaul tabled a motion that the deal should be extended, which was seconded by former council leader Bob Myles.
Montrose councillor David May also spoke of how Catriona Matthew had been such a good ambassador for Carnoustie Country, and spent time helping young golfers in both Carnoustie and Montrose.
During he first year of her sponsorship, the golfer participated in many major tournaments, including the Ricoh Women’s British Open at Carnoustie.
She also won the Lorena Ochoa Invitational in Mexico, meaning the Carnoustie Country logo she wears on her clothing could have been seen by viewers in almost 125 million homes across the globe.
For the next year of sponsorship, she will be competing in 24 different tournaments in countries such as the USA, Malaysia and Taiwan as well as the 2012 Ricoh Women’s British Open at Royal Liverpool.