Women’s Open boost to local economy

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A STUDY has revealed that last year’s Ricoh Women’s British Open which was held at Carnoustie was worth £3.97 million to the Angus economy.

The tournament, which took place last July and saw Taiwan’s Yani Tseng become the eventual winner, also delivered an economic impact of £4.7 million to Scotland as a whole.

The research into the Carnoustie championship was commissioned by EventScotland, event organisers the Ladies’ Golf Union and IMG, Angus Council and Scottish Enterprise.

It was conducted by the Sport Industry Research Centre at Sheffield Hallam University.

They also found that 30.5 per cent of spectators came to Carnoustie from outside of Scotland with 3.5 per cent coming from overseas.

Visitors from Angus accounted for 27.8 per cent with the remaining 41.7 per cent visiting from elsewhere in Scotland.

And spectators were clearly impressed with the event, as 71 per cent of those interviewed said they intend to buy tickets for the 2013 Championship, which is being held at St Andrews.

The Championship also generated substantial exposure for Carnoustie through worldwide TV coverage and media interest.

The event was broadcast globally for 1,485 hours, including 729 hours of live coverage by 57 individual broadcasters.

News of the figures were welcomed by Angus Council’s golf and tourism spokesman Councillor David May.

He said: “The Women’s Open was a superb addition to the tournaments hosted at Carnoustie, all of which promote this area’s superb golfing credentials.

“Our aim is always to maximise the economic benefits these professional tournaments offer and the 2011 Ricoh Women’s British Open was another excellent opportunity to showcase leisure golf opportunities in Carnoustie Country to a global audience.”

The Women’s British Open is the only major for women held outside of the US and 2011 was the first time it came to Carnoustie.

And the Links Management’s Graeme Duncan said they were pleased with the findings of the research.

He added: “We were proud to be the host of the 2011 Ricoh Women’s British Open and thrilled to hear of the economic impact it had on both Scotland and Angus in particular.

“Whenever we hold a major event on the links, we understand there is inevitably some disruption to the locality, so it’s good to hear of the money that flows into the area along with the spectators.

“Not included in this economic survey is the marketing benefit for both Carnoustie and Angus from the Championship TV coverage beamed across the world.

“We look forward to hosting other high quality events at Carnoustie in the years ahead.”

Twitter: @JenniferNewton1