Charitable Angus businessman Dennis Laidlaw will be taking part in a mammoth cycle ride in a pink tutu to raise money for breast cancer.
Tomorrow (Saturday) Dennis, owner of the Madisons coffee shop chain, will be cycling from restaurant in Montrose to his newest enterprise at Carnoustie Leisure Centre.
Accompanied by three companions in similar attire, the pink pedaller will cycle from his High Street shop to his other outlets at Montrose Sports Centre and Carnoustie Leisure Centre, before returning to the town.
Dennis has been in training at the sports centre and, from initially planning a solo venture, managed to rope in some volunteers from a spinning class to join him.
He said: “I’m looking forward to the day now and just hope the weather is kind to us. We’re taking a scenic route through Ferryden, Lunan Bay and Inverkeilor on the way to Carnoustie and then back inland through Redford.”
A support vehicle, driven by Michael Lacey of Grampian Continental, will trail the cycling team, ready for every eventuality, such as punctures or mechanical failure, and able to accept donations from the general public.
This is the fourth year in a row that Madisons have supported the charity and from initially raising £120 in 2011, the amount has increased year on year until last year’s total of £1,500.
“With the opening of a further Madisons at Carnoustie Leisure Centre, Dennis has set an ambitious target of £2,000 for 2014.
For those who would like to help this fund-raising effort, raffle tickets can be purchased at every Madisons venue, with three special pink hampers up for grabs.