New app the death knell for the ‘Lost and Found’?

Gail Porter at the app launch in Broughty Ferry.
Gail Porter at the app launch in Broughty Ferry.

Broughty Ferry was the scene today (Monday) of a star-studded event to promote the launch of a new app for the more forgetful among us.

Scottish television personality Gail Porter was in town for the launch event of revolutionary lost property app ‘I Am Lost’, the brainchild of Angus businesswoman Jenny McLaughlan.

Gail said: “Having a daughter, I seem to constantly be searching for lost items. To be fair though, she totally takes after me. I wish I had the I am Lost app years ago. It would have saved me an absolute fortune!”

The app uses a specially designed coding system that can be applied to a range of personal items, from favourite teddy bears to smartphones, cashmere scarves to sets of keys.

Should something be lost and then found the unique code supplied by the ‘I Am Lost’ app pack can be entered into the dedicated website and the item and owner can be reunited quickly and without revealing personal details.

For more information on ‘I Am Lost’ visit