Arbroath Smokies have been renamed ‘golden brown haddock’ in Mandarin, following 10 weeks of voting across China.
It follows the results of VisitBritain’s £1.6 million ‘GREAT Names for GREAT Britain’ campaign, which builds on the existing trend of giving relatable Mandarin names to favourite celebrities, places and foods.
The Arbroath Smokie joined the likes of the haggis, Glenfinnan Viaduct and the Kelpies in a list of 101 icons and places of interest across the UK, including 23 in Scotland.
Reaching nearly 300 potential Chinese tourists via VisitBritain’s influential Weibo and WeChat social media platforms across China, the campaign is the UK tourism organisation’s biggest ever in the country. Over two million people visited the campaign pages and nearly 30 million Chinese people watched the launch video, with 13,000 new names suggested throughout the ten weeks.
Glen Coe received the third highest number of votes overall - 24,505 - with splendid and beautiful valley, whilst the Highland Games was the most popular Scottish point of interest to name, with a total of 235 suggestions, being named Qun Ying Hui, or Strong-man Skirt Party in English.
All 101 points of interest have now been given their three most popular Chinese names. Over the coming days, VisitBritain will be working together with all of these attractions to decide which name to go for and how they might use these results.