THE PRO shop based within Carnoustie Golf Centre has established a world first partnership with one of the biggest sportswear brands.
Head professional at Carnoustie Golf Links Colin Sinclair has secured an in-shop by Adidas, a world first for the sports giant.
The shop will now stock a full selection of Adidas golfing products for both men and women.
The only other Adidas in-shop world-wide is at London’s prestigious Harrods department store, although they sell all manner of sportswear products.
But now Carnoustie Golf Links can join them and boast at having the only in-shop Adidas outlet at a golf course.
And head professional Colin was delighted with the tie up that has been a year in the making.
He told the Guide & Gazette: “We have had a partnership with Adidas since 2004 and have stocked a wide selection of their golf products.
“We started working with Adidas around this time last year on the idea of an in-shop and that is when they told us they have never done this sort of thing in a pro shop before.
“They have something similar in Harrods selling products for all different sports but nothing specifically for golf.
“They wanted to tie up with an iconic venue so the partnership is a good fit.”
And now with a sportswear giant on their side, the Links are hopeful it will help to keep and attract visitors.
Colin added: “Quite a lot of the visitors who come here also play the likes of St Andrews, Kingbarns and Muirfield.
“So having this sort of in-shop in the pro shop means we can offer people something that little bit different.”