Research commissioned by Keep Scotland Beautiful has indicated that there is an endemic litter problem in the north-east of Scotland.
It reveals that over seven out of 10 people have seen litter dropped in past three months.
Clean Up Scotland, the national campaign against litter and mess run by environmental charity Keep Scotland Beautiful, has released research which reveals the extent of the litter problem.
The campaign commissioned YouGov research which showed that 71 per cent of people living in the north-east have seen litter dropped, either accidentally or on purpose, in the past three months.
Commenting on the poll findings, Jeremy Purvis, campaign director of Clean Up Scotland, said: “These shocking results expose in full the litter epidemic which we face in the north-east.
“Nearly three-quarters of people here are seeing litter being dropped – some of the estimated 250 million pieces of litter dropped each year on Scottish streets, parks and beaches.
“Litter has a damaging effect on the north-east, not just in terms of its visual beauty but socially and financially. Litter costs Scottish local authorities an estimated £78 million a year to clean. That’s the taxes of the very people who’re dropping it in the first place, but it also wastes the money of the responsible people who never pollute their streets.”
He continued: “If ever there was a time when such council money could be spent on other valuable services, this is it.
“The people who take the decision to drop litter and pollute their community do a disservice to the north-east. They let down their communities, waste other people’s money and contribute to what is fast becoming Scotland’s secret disgrace.
“The Clean Up Scotland campaign is taking action and calling for a revolution in Scotland’s attitude and behaviour towards litter, so that dropping litter becomes as socially unacceptable in future as drink-driving is today.”