A CARNOUSTIE pig farm received a visit from a celebrity farmer last week.
TV presenter and pig farmer Jimmy Doherty visited Hatton Farm as part of the ‘Put pork on your fork’ campaign to encourage British pork consumption.
Jimmy spent the day hearing from producers and industry experts about the strict quality assurance that underpins Scottish pig production and their pride over the industry’s high welfare standards.
The Hatton is a 750 sow outdoor unit run by brothers Guthrie and Mark Batchelor, and is one of several hundred inspected in a ground-breaking welfare initiative from the Scottish SPCA and Quality Meat Scotland.
The creation of the ‘Specially Selected Pork Approved by the Scottish SPCA’ label has resulted in the UK’s first farm assurance and food labelling scheme independently approved by a national animal welfare charity.
Mike Flynn, Chief Superintendent at the Scottish SPCA, said: “Consumers purchasing specially selected pork labelled as approved by the Scottish SPCA can be confident that the product has been sourced from farms where the health and welfare of pigs is a top priority.”
Andy McGowan, head of industry development at Quality Meat Scotland added: “The latest market research shows that animal welfare is at a top priority for consumers when making purchasing decisions.”
Jimmy said: “I’ve really enjoyed my time visiting Scottish pig farms to see the fantastic work that’s going on north of the border.”
‘One Pig Weekend’ starts on July 30 with the aim of encouraging people to gather and cook tasty pork based dishes for dinner.