ORGANISERS of the Ricoh Women’s British Open at Carnoustie and the Forbes of Kingennie Self-Serve Accommodation are celebrating after reaching the national final of the Scottish Thistle Awards following the North East regional final at the Aberdeen Exhibition and Conference Centre.
Organised by VisitScotland and hosted by television personality Kirsten Gove, the new format of this year’s Awards recognises the exceptional efforts made by even more tourism businesses throughout Scotland.
Jim Clarkson, regional director for VisitScotland, who was at the event, said: “This has been a wonderful occasion and, in particular, I would like to congratulate the businesses that have made it through to the final of this year’s Scottish Thistle Awards in November.
“Tayside has a great deal to offer visitors in terms of the quality of things to see and do and the places to stay.”
The Scottish Thistle Awards celebrate excellence across the industry with special emphasis on quality and enhancing the overall visitor experience. VisitScotland’s Quality Assurance Scheme seeks to capitalise on this further and aims to position Scotland as one of the world’s best visitor destinations.
VisitScotland will work closely with winners to tailor make a package of benefits to best suit the winners’ needs. This could include, among many other options: entry into the Quality Assurance scheme, advertising, promotion in a VisitScotland Information Centre, and promotion in VisitScotland PR activity.
Jim Clarkson added: “To make the most of the opportunities presented by the next few Winning Years and to capitalise on once in a lifetime milestones like the Olympics, Disney’s ‘Brave’ and Glasgow 2014 - the tourism industry as a whole needs to be as polished as it can be.
“This drive for quality is even more important when we are in the international spotlight.”