Johnston Press, publisher of the Arbroath Herald/Guide & Gazette has launched a national online entertainments platform, WOW247.co.uk.
WOW247 will keep users up to date with what’s on where and what’s on when in the local area or across the UK, 24 hours a day, seven days a week.
It allows people to search a database of over 500,000 events across categories including film, music, theatre, food and drink. The site, which is in beta, has been created using technology which allows the audience a great experience whatever the device being used.
However it is much more than a listings site. It draws on the strengths of a media group that stretches the length and breadth of the country to bring together the best in entertainments content.
Comprehensive, detailed listings are complemented by eye-catching, engaging editorial and multimedia content that is tailored to the platform, and an interface which allows anyone to post a comment, write a review or add their own event.
WOW247 places the user at the heart of the experience. Users will be able to share tips and recommendations, and their views will be central to forming a lively community.
The platform is integrated with ticketing, travel and accommodation partners, as well as special offers and deals.
Promoters can publicise their events on local Johnston Press sites and WOW247.co.uk, as well as taking advantage of a number of online display advertising opportunities to promote their business and brand.
With over 10 million visitors a month, Johnston Press operates the largest online regional newspaper network in the UK. This audience, coupled to the WOW247.co.uk platform, gives promoters an unrivalled opportunity to promote their event in the national and local market.
Paul Napier, group editorial development director, said: “We’ve created WOW247 with the wishes of the audience and the needs of the advertisers clearly in mind.
“WOW247 is a rich national entertainments site and a rich local entertainments site which you can shape to fit the way you want to organise the fun things in your life.”